LEDRO, CRISTINA
LEDRO, CRISTINA
Dipartimento di Psicologia Generale - DPG
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Artificial Intelligence Applied to Customer Relationship Management: An Empirical Research
2021 Ledro, Cristina
Artificial intelligence applied to Customer Relationship Management: An empirical research
2023 Ledro, Cristina
Artificial intelligence in Customer Relationship Management: a roadmap for a successful integration
2022 Ledro, Cristina; Dalla Pozza, Ilaria; Nosella, Anna; Vinelli, Andrea
Artificial intelligence in customer relationship management: literature review and future research directions
2022 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method
2022 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Integration of AI in CRM and marketing: enabling factors, challenges and guidelines
2023 Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria
Integration of AI in CRM: Challenges and guidelines
2023 Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria
Leveraging AI for Sustainable Marketing and Customer Relationship Management: A Literature Review
2024 Ledro, Cristina; Nosella, Anna; Vinelli, Andrea
Performance measurement of a CRM project: a theoretical model and empirical analyses
2020 Ledro, Cristina; Vinelli, Andrea; Nosella, Anna
The Future of Customer Relationship Management in the Era of Artificial Intelligence
2022 Ledro, Cristina; Dalla Pozza, Ilaria; Nosella, Anna
The impact of Artificial Intelligence on Customer Relationship Management
2021 Ledro, C.; Nosella, A.; Vinelli, A.