The essay explores the merging, during the Italian "economic boom", of humanistic and social scientific cultures. This process was visible in glossy magazines financed by companies like Pirelli and IRI, where many intellectuals who were trained in the humanities went to work in sociology roles (for example, "Civiltà delle macchine") . But when employers began to demand that culture directly serve profit, these intellectuals started to critique the new sciences as tools of exploitation.
The Factory as Cultural Center
Zinato E.
2021
Abstract
The essay explores the merging, during the Italian "economic boom", of humanistic and social scientific cultures. This process was visible in glossy magazines financed by companies like Pirelli and IRI, where many intellectuals who were trained in the humanities went to work in sociology roles (for example, "Civiltà delle macchine") . But when employers began to demand that culture directly serve profit, these intellectuals started to critique the new sciences as tools of exploitation.
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