The evolution and the role of retail in the economy is an understudied topic in political economy and Kathleen Thelen has filled this gap with an excellent book. The title points at the Amazon economy, but the history concerns all large distribution chains from the second half of the Nineteenth century on. The subject is business history and the content is interesting for both historians and political economists, without forgetting those studying marketing. It is well-written and extremely accessible to a wide public. Despite the scientific attitude, the narration is catching the interest of the reader so that this book could be a good companion in any occasion.
review of KATHLEEN THELEN, Attention Shoppers! American Retail Capitalism and the Origins of the Amazon Economy, Princeton and Oxford, Princeton University Press, 2025
s solari
2026
Abstract
The evolution and the role of retail in the economy is an understudied topic in political economy and Kathleen Thelen has filled this gap with an excellent book. The title points at the Amazon economy, but the history concerns all large distribution chains from the second half of the Nineteenth century on. The subject is business history and the content is interesting for both historians and political economists, without forgetting those studying marketing. It is well-written and extremely accessible to a wide public. Despite the scientific attitude, the narration is catching the interest of the reader so that this book could be a good companion in any occasion.
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