Corporate Heritage: Communication and Impact on Organizations, Stakeholders, and Society. A Transdisciplinary Research Perspective

The Bread-Baking plant N. 5 named after Vasilij P. Zotov (Khlebozavod № 5 imeni Zotova) is an industrial bakery opened in 1931 on the Moscow’s Krasnopresnensky district. It is one of the seven “sister factories” projected to work on the base of an automatised production chain designed by engineer Georgij P. Marsakov (1886-1963)1, five to be built in Moscow, and two in Leningrad. The plant works all through the Soviet period and remains in function after 1991 as part the state-controlled holding “Roszerno— Investmuka”. The industrial bakery is closed in 2006 as industrial companies are dislocated outside Moscow to free area for real – estates exploitation in a context of increasing urban population and transition towards post-industrial economy. The bread-baking plant, insisting on an area of two hectares, is then sold to the investment company Coalco. The firm promotes the transformation of the area into a business centre. After the recognition of the main factory building as cultural heritage site, the later is restored and transformed into a cultural centre named after the Soviet politician Vasilij Zotov dedicated to Soviet constructivism, while on the rest of the area are build three 40-stories residential blocks with attached commercial facilities. The article reconstruct the history and present day utilisation of the plant.