Entrepreneurial Aptitude and Gender-Related Stereotypes: A Research on Competences, Policies and Practices to Foster Entrepreneurial Culture in a Less Favoured Environment

The present work explores gender stereotypes and perception of entrepreneurship in the island of Sardinia, an Italian region characterized by unfavourable socio-economic conditions. Exploring the relation between entrepreneurial aptitude, competences, and social environment is of primary importance for developing entrepreneurship and understanding the evolution of regional human capital. Results of a questionnaire administered to a sample of aspiring, actual, and attempted Sardinian entrepreneurs, suggest that gender stereotypes and perceived inequalities endanger entrepreneurial networks, in spite of pre-existing feminine norms, and gender equality of education, aptitude, competences and regional opportunities. The findings suggest that a pervasive masculine discourse on entrepreneurship can hinder entrepreneurial perception and outcomes, and supplement the extant literature on the importance of a multiple culture perspective. It is suggested that policy-makers should pay attention to gender-related stereotypes and to entrepreneurial aptitude in order to convert detrimental regional and social networks into innovation systems. Practises for future investigations and recommendations to develop knowledge competences are also discussed.