Managing Digital Transformation for Social Good in Non-Profit Organizations: The Case of The Felix Project Zeroing Hunger in London

The societal value of non-profit organizations (NPOs) and the enabling aspect of digital transformations (DTs) pinpoint these as cornerstones in our running after sustainable development goals (SDGs). However, applying DT to NPOs foreshadows outstanding but untapped opportunities to enhance our capacity to meet those goals. This paper shed light on those opportunities by exploring the DT of a food redistribution charity which commits to reach zero hunger in London, the United Kingdom. Our results not only highlight the importance of studying DT in the setting of sustainable-oriented NPOs but also reveal the key role of leadership, entrepreneurship, agile management, co-creation, user-friendliness, and building a data-driven learning culture to strengthen its impact.