A routine-based theory of routine replication

Organizational routines have been investigated by scholars from two opposite perspectives: the first is rooted in the evolutionary economics of Nelson and Winter; the second relies on the reconceptualization of routines proposed by Feldman and Pentland. The main reason that has kept the perspectives separated concerns the issue of routine replication, which found space in the former while it remained in the shadows in the latter. Studies that have dealt with this issue offer many clues on the one or other form that replication can take. What is lacking is a routine-based theory of routine replication capable of comparing their different forms. The paper pursues this goal in two stages. First, routines are reconceptualized as repetitive, recognizable patterns of interdependent actions, connected with the external environment, guided by specific knowledge and involving multiple, interacting actors and artifacts. Then, this reconceptualization leads to a discussion of the issue of routine replication and its forms. This way of conceiving routines leads to developing an original and unitary theoretical framework covering the different forms of routine replication. What lends intra-organizational replication a greater replicability than inter-organizational replication is the presence of a template and of actors specialized in planning the replication process. In its serial and routinized form, intra-organizational replication can potentially reach the highest level of replicability. The same results can be achieved by the routine replication that underlies franchise systems. In the two forms of inter-organizational replication—spin-offs and employee mobility—the template is replaced by a weaker knowledge repository consisting of the memory of individuals who leave one organization and try to replicate its routines at another. The disadvantage deriving from the lack of a template can be contained when specific factors are present that facilitate the work of replication actors.