Deprovincialization: Its Importance for Plural Societies

Deprovincialization is a set of attitudes characterized by two sides: a nuanced and fresh perspective on the in-group culture and an open and accepting attitude toward other groups. After reviewing early research and indirect tests of the construct, we focused our attention on research investigating these two sides of deprovincialization. Studies conducted in various countries demonstrate that deprovincialization as in-group cultural nuance is a strong and reliable correlate of reduced prejudice and improved intergroup relations; moreover, it is distinct from both national identification and cultural relativism. Studies conducted in Italy show that deprovincialization as openness toward other groups is related to positive intergroup contact and intergroup harmony and has longitudinal negative effects on prejudice. Importantly, in both lines of research the beneficial role of deprovincialization goes beyond the effects of constructs such as social dominance orientation, right-wing authoritarianism, nationalism, and demographic variables. We conclude by proposing suggestions for future research and highlighting relevant issues to be considered in policy development and implementation.