Using blockchain in fashion supply chains: evidence from a multiple case study

Blockchain is receiving widespread attention in the fashion industry and an increasing number of pilot projects is being launched by organisations to test its potential. However, there is little clarity about the reasons justifying the adoption of different BC-based systems by companies and how choices in terms of design and use can allow addressing different issues. To fill this gap, our research empirically investigates four cases of Italian pioneers operating in this setting. Findings reveal that there is an interplay between BC- systems capabilities and design/use choices which seem to be influenced by the initial purpose of use.