Media-Induced Sexual Harassment: The Routes from Sexually Objectifying Media to Sexual Harassment

Media that sexually objectify women by portraying them in ways that emphasize physical beauty and sexual readiness as well as reduce them to decorative and sexual objects have been traditionally identified by scholars as a powerful cultural risk factor encouraging sexual harassment and sexual violence. In the present article we review the existing empirical evidence linking sexually objectifying media and sexual harassment of women to the overarching and integrative Media-Induced Sexual Harassment framework. This framework offers a coherent scheme for explaining the effects of sexually objectifying media on three target groups directly involved in sexual harassment—perpetrators, victims, and bystanders—and it postulates three cognitive and emotional mechanisms through which sexually objectifying media lead to sexual harassment: dehumanization, disruption of emphatic resonance, and a shift in gender norms. The evidence reviewed on the basis of the Media-Induced Sexual Harassment framework shows that sexually objectifying media converge in normalizing harassing behaviors and can be a causal risk factor for increasing engagement in sexual harassment, heightening victims’ acceptance of sexual harassment and discouraging bystander intervention. We discuss implications of these arguments for effectively preventing negative effects of exposure to sexually objectifying media and for education programs aimed at critical media-consumption.