Sustainable development and dynamic capabilities in the fashion industry: A multi-case study

We used the dynamic capabilities approach to study environmental sustainability and development in the fashion industry. To achieve green transformation, companies need to develop effective dynamic capabilities, which entails changing their current organizational design by realigning their activities, partnerships, and routines with the changed external environment. By means of three case studies, we identified the components of dynamic capabilities that can be instrumental in companies' innovation and adaptability toward sustainability goals. In particular, we examined how companies sensed market opportunities and threats, seized such opportunities, and reconfigured their internal assets. We also investigated how structural changes in these firms reflected their strategies for supporting sustainability development.