Drivers of farmers' adoption and continuation of climate-smart agricultural practices. A study from northeastern Italy

The EU rural development policy has addressed challenges related to climate change in agriculture by introducing public voluntary schemes, which financially support the adoption of climate-smart agricultural practices. Several factors, most of which are non-financial ones, drive adoption and continuation of these schemes by farmers. Despite the importance of these factors, only a few studies explore their role in the European context. This paper contributes to filling this gap from a twofold perspective. First, it investigates the role of the farming factors, technology accessibility, environmental features, policy design and social expertise at the territorial level on early adoption. Second, it sheds light on farmers' attitudes and motivations and on social pressure on their decision to continue or discontinue the practices, by surveying a sample of early adopters. Three schemes for the Veneto region rural development programme are considered: no tillage, fertiliser reduction, and water and fertiliser reduction. The results highlight that non-financial factors should be considered in order to design more effective schemes to prompt farmers to adopt and continue such practices over the long run. The paper also stresses the need to complement financial support with proactive information-based instruments.