This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

Click Spam Prevention Model for On-Line Advertisement

Nicola Zingirian
Writing – Review & Editing
;
2018

Abstract

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/3313853
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