This paper analyzes the relationships between self-congruity, functional congruity, satisfaction, sport event involvement and behavioral intentions of triathlon travellers. The moderating effect of different training experiences is assessed in allowing these relations. 885 data were collected among triathletes participating to international triathlon competitions. A theoretical model has been developed and tested using SEM. The majority of hypotheses are empirically confirmed. Regarding the moderation hypothesis, a multi-group SEM has been estimated (high-intensity and low-intensity training). Some differences between the two groups are highlighted, remarking the need to develop differential marketing strategies in active sport tourism.

DEVELOPING A CONCEPTUAL MODEL FOR A BETTER UNDERSTANDING OF SPORT EVENT TRAVELERS' BEHAVIOR

Adriano Paggiaro;
2017

Abstract

This paper analyzes the relationships between self-congruity, functional congruity, satisfaction, sport event involvement and behavioral intentions of triathlon travellers. The moderating effect of different training experiences is assessed in allowing these relations. 885 data were collected among triathletes participating to international triathlon competitions. A theoretical model has been developed and tested using SEM. The majority of hypotheses are empirically confirmed. Regarding the moderation hypothesis, a multi-group SEM has been estimated (high-intensity and low-intensity training). Some differences between the two groups are highlighted, remarking the need to develop differential marketing strategies in active sport tourism.
2017
CONFERENCE PROCEEDINGS 7th ADVANCES IN HOSPITALITY & TOURISM MARKETING & MANAGEMENT (AHTMM) CONFERENCE
7th ADVANCES IN HOSPITALITY & TOURISM MARKETING & MANAGEMENT (AHTMM) CONFERENCE
978-0-9964244-2-4
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/3261129
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