More and more firms nowadays need to combine mass customization (MC) with environmental-sustainability management (EM). Prior research findings on the synergies or trade-offs between MC and EM, however, are far from being conclusive. This paper contributes to this debate by presenting the results of the first, large-scale, empirical test of some of the synergies suggested by prior research. Our results support the existence of synergies between the MC capability of “parts commonalization” and the EM capability of “product stewardship”. Besides enriching the debate on MC-EM relationships, our results also contribute to the broader discussion on the compatibility between sustainability dimensions.

Synergies between mass customization and environmental management: An empirical investigation

Sandrin Enrico
;
Trentin Alessio;Forza Cipriano
2017

Abstract

More and more firms nowadays need to combine mass customization (MC) with environmental-sustainability management (EM). Prior research findings on the synergies or trade-offs between MC and EM, however, are far from being conclusive. This paper contributes to this debate by presenting the results of the first, large-scale, empirical test of some of the synergies suggested by prior research. Our results support the existence of synergies between the MC capability of “parts commonalization” and the EM capability of “product stewardship”. Besides enriching the debate on MC-EM relationships, our results also contribute to the broader discussion on the compatibility between sustainability dimensions.
2017
Proceedings of the 24th International Annual EurOMA Conference - Inspiring Operations Management
24th International Annual EurOMA Conference - Inspiring Operations Management
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/3259727
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