More and more firms nowadays need to combine mass customization (MC) with environmental-sustainability management (EM). Prior research findings on the synergies or trade-offs between MC and EM, however, are far from being conclusive. This paper contributes to this debate by presenting the results of the first, large-scale, empirical test of some of the synergies suggested by prior research. Our results support the existence of synergies between the MC capability of “parts commonalization” and the EM capability of “product stewardship”. Besides enriching the debate on MC-EM relationships, our results also contribute to the broader discussion on the compatibility between sustainability dimensions.
Synergies between mass customization and environmental management: An empirical investigation
Sandrin Enrico
;Trentin Alessio;Forza Cipriano
2017
Abstract
More and more firms nowadays need to combine mass customization (MC) with environmental-sustainability management (EM). Prior research findings on the synergies or trade-offs between MC and EM, however, are far from being conclusive. This paper contributes to this debate by presenting the results of the first, large-scale, empirical test of some of the synergies suggested by prior research. Our results support the existence of synergies between the MC capability of “parts commonalization” and the EM capability of “product stewardship”. Besides enriching the debate on MC-EM relationships, our results also contribute to the broader discussion on the compatibility between sustainability dimensions.Pubblicazioni consigliate
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