Italy from 1939

Over the seven decades considered in the chapter, the Italian wine industry has changed dramatically, from a dispersed production system mainly oriented to self- consumption of supply and the local market with low- value wines, to a modern industry able to satisfy an increasingly demanding domestic supply and very competitive international markets with a wide range of wines. The current situation is the result of a long process driven by many factors, acting inside and outside the sector, and mainly national and EU policies and changing domestic and international demand. The evolution of the sector happened in four different phases, marked by different drivers and characteristics. Each period is described focusing on grape growing, wine making, domestic consumption, exports and policies affecting the industry.