Surveys

When to use survey research. The survey research process. What is needed prior to survey research design: (i) the theoretical model, (ii) defining the unit of analysis, (iii) developing and testing the operational definitions, and (iv) stating the hypotheses. Designing a survey: (i) considering constraints and information needs, (ii) planning the activities, (iii) designing the sample, (iv) choosing the data collection method, (v) developing the measurement instrument, and (vi) defining how to approach companies and respondents. Pilot testing the questionnaire: (i) handling non-respondent and non-response bias, (ii) inputting and cleaning data, and (iii) assessing the measurement validity and reliability. Survey execution. Data analysis and interpretation of results. What information should be reported in articles.