Implementation of customisation strategies in collaborative networks through an innovative Reference Framework

Consumer needs and expectations of specific target groups – such as elderly, obese, disabled or diabetic persons – are arising as challenging opportunities for European companies which are asked to supply innovative customised goods of high quality at affordable price. This is particularly true in the fashion as well as in the orthopaedic sector where there are many different competences to conjugate to offer dedicated products to the mentioned target groups. This paper aims at proposing a reference model to support companies in defining collaborative supply networks for customised production. In particular, this work describes the implementation of the developed model in a real case highlighting the changes implied at network level to address the need for fashionable and healthy products.