Looking for cultural remedies between the opposite perspectives of marketisation and culturalisation of the arts, is equivalent to trying new logics between instrumental (Benjamin 1936; Bourdieu 1979) and communicative logics (Habermas 1981). This engagement includes the considera-tion of the arts management, that nowadays copes much more with design of the contents and drama-turgy of events, planning and production scheduling, marketing processes of the specific event, com-munication and promotion of the event than with a critic conceptualisation of the forced relation be-tween arts and instrumental thinking. In a new perspective of a cultural and social role of the arts, autonomously and not only instrumentally/economically conceived (i.e. the so called cultural depos-its) the aims and core of a necessary reconceptualisation of the relation between the arts and manage-ment could concern a struggle against the ‘eventification’ of the arts management: to requalify the relationship between arts and aesthetics in the frame of the need of new categories but the solid of socialspacejournal.eu nr 2/2015(10) 2 modernity; to develop awareness of the importance of creativity and innovation for individual, social and economic development; getting closer to communities; taking advantage of the new technologies; attracting new audiences; to stimulate education and research; to promote and bolster policy debate on art issues; to disseminate good practices (Chong, Gibbons, 1997).
Arts management beyond eventification
VERDI, LAURA
2015
Abstract
Looking for cultural remedies between the opposite perspectives of marketisation and culturalisation of the arts, is equivalent to trying new logics between instrumental (Benjamin 1936; Bourdieu 1979) and communicative logics (Habermas 1981). This engagement includes the considera-tion of the arts management, that nowadays copes much more with design of the contents and drama-turgy of events, planning and production scheduling, marketing processes of the specific event, com-munication and promotion of the event than with a critic conceptualisation of the forced relation be-tween arts and instrumental thinking. In a new perspective of a cultural and social role of the arts, autonomously and not only instrumentally/economically conceived (i.e. the so called cultural depos-its) the aims and core of a necessary reconceptualisation of the relation between the arts and manage-ment could concern a struggle against the ‘eventification’ of the arts management: to requalify the relationship between arts and aesthetics in the frame of the need of new categories but the solid of socialspacejournal.eu nr 2/2015(10) 2 modernity; to develop awareness of the importance of creativity and innovation for individual, social and economic development; getting closer to communities; taking advantage of the new technologies; attracting new audiences; to stimulate education and research; to promote and bolster policy debate on art issues; to disseminate good practices (Chong, Gibbons, 1997).File | Dimensione | Formato | |
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