This paper aims to analyze the automotive sector from the perspective of the required antennas, in the context of current wireless applications and latest technical solutions. In particular, considering an architectural innovation addressing the need for highly integrated services, being proposed by a new cooperation of suppliers and automotive companies, the competitive implications and possible strategic approach and reaction for a leading antenna manufacturer are discussed.
Strategic Implications of an Innovative Architectural Change: Evidence from Automotive Antenna Systems
ZAMBERLAN, DANIEL
2012
Abstract
This paper aims to analyze the automotive sector from the perspective of the required antennas, in the context of current wireless applications and latest technical solutions. In particular, considering an architectural innovation addressing the need for highly integrated services, being proposed by a new cooperation of suppliers and automotive companies, the competitive implications and possible strategic approach and reaction for a leading antenna manufacturer are discussed.
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