Dynamic Capabilities towards Environmental Sustainability: an exploratory case study

In luxury fashion industry, companies are under pressure to incorporate environmental goals in their traditional economic business models. Though, their business environment is changing and these firms, to maintain their acquired competitive advantage, have to rapidly address these new opportunities. Dynamic Capabilities are suitable to modify existing capabilities or create new ones, and so they support companies to align themselves with new market requirements. Our research aims at exploring the role and the application of the Dynamic Capabilities perspective in Corporate Environmental Management in the fashion industry.