Functional measurement techniques have been shown to be useful in identifying the cognitive rules underlying the integration of different product attributes without losing psychological information and insight. In this research, functional measurement allowed the identification of behavioral patterns underlying customer evaluation of footwear products.
Functional measurement in costumer evaluation of market products
NOVENTA, STEFANO;ANSELMI, PASQUALE;TAGLIABUE, MARIAELENA;VIDOTTO, GIULIO
2013
Abstract
Functional measurement techniques have been shown to be useful in identifying the cognitive rules underlying the integration of different product attributes without losing psychological information and insight. In this research, functional measurement allowed the identification of behavioral patterns underlying customer evaluation of footwear products.
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