Political correctness (PC) norms are highly controversial and have been subject to political and philosophical debate for decades. Yet, surprisingly little empirical research has been conducted to understand if they have any impact at all and, in particular, if and how they affect the perception of and interaction between social groups. In this chapter, we will argue that PC language has tangible consequences for social cognition and, more generally, for human interaction. After presenting the main arguments in favor and against PC norms, we will review and discuss the literature regarding PC principles promoted by APA intended to counter (a) exclusive language, (b) essentialising labels, (c) asymmetrical comparisons and (d) offensive language.
Does political correctness make (social) sense?
MAASS, ANNE;SUITNER, CATERINA;
2013
Abstract
Political correctness (PC) norms are highly controversial and have been subject to political and philosophical debate for decades. Yet, surprisingly little empirical research has been conducted to understand if they have any impact at all and, in particular, if and how they affect the perception of and interaction between social groups. In this chapter, we will argue that PC language has tangible consequences for social cognition and, more generally, for human interaction. After presenting the main arguments in favor and against PC norms, we will review and discuss the literature regarding PC principles promoted by APA intended to counter (a) exclusive language, (b) essentialising labels, (c) asymmetrical comparisons and (d) offensive language.
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