The goal of the paper is to analyse whether the adoption of eCommerce could improve innovation and supply chain performance. Moreover this research intends to study whether the level of internationalization might moderate this relationship. The research is based on an extended survey study in the fashion industry.
Exploring The Impact Of Ecommerce Adoption In The Fashion Industry
MACCHION, LAURA;DANESE, PAMELA;VINELLI, ANDREA
2013
Abstract
The goal of the paper is to analyse whether the adoption of eCommerce could improve innovation and supply chain performance. Moreover this research intends to study whether the level of internationalization might moderate this relationship. The research is based on an extended survey study in the fashion industry.
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