The goal of the paper is to analyse whether the adoption of eCommerce could improve innovation and supply chain performance. Moreover this research intends to study whether the level of internationalization might moderate this relationship. The research is based on an extended survey study in the fashion industry.

Exploring The Impact Of Ecommerce Adoption In The Fashion Industry

MACCHION, LAURA;DANESE, PAMELA;VINELLI, ANDREA
2013

Abstract

The goal of the paper is to analyse whether the adoption of eCommerce could improve innovation and supply chain performance. Moreover this research intends to study whether the level of internationalization might moderate this relationship. The research is based on an extended survey study in the fashion industry.
2013
Operations Management at the Heart of the Recovery - Proceedings of the 20th EurOMA Conference
9781905254743
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/2679066
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