The need to bridge mass customization (MC) with green management (GM) is starting to be recognized in literature. To date, this emerging discussion has been almost exclusively conceptual or simulation-based. To contribute to the empirical grounding of this discussion, we present the preliminary results of a longitudinal case study in a company faced with the twofold challenge of MC and GM. We identify the key organizational capabilities associated with these two strategies in the company. Then, we discuss some positive linkages between MC capabilities and GM capabilities that emerged from a preliminary analysis of the empirical evidence.

Unfolding the linkages between green management capabilities and mass customization capabilities: an exploratory study

PERIN, ELISA;TRENTIN, ALESSIO;FORZA, CIPRIANO
2012

Abstract

The need to bridge mass customization (MC) with green management (GM) is starting to be recognized in literature. To date, this emerging discussion has been almost exclusively conceptual or simulation-based. To contribute to the empirical grounding of this discussion, we present the preliminary results of a longitudinal case study in a company faced with the twofold challenge of MC and GM. We identify the key organizational capabilities associated with these two strategies in the company. Then, we discuss some positive linkages between MC capabilities and GM capabilities that emerged from a preliminary analysis of the empirical evidence.
2012
Proceedings of the 4th Joint World Conference on Production & Operations Management / 19th International Annual EurOMA Conference – Serving the World
the 4th Joint World Conference on Production & Operations Management / 19th International Annual EurOMA Conference
9789491621000
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/2527061
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
  • OpenAlex ND
social impact