Nowadays, European footwear manufacturing companies need to enter new markets, implement innovative production methodologies and strengthen their collaborative networks to achieve competitive advantages. Consumers’ needs and expectations are posing new challenging opportunities for European companies which are asked to supply small series of functional and fashionable products of high quality, affordable price and eco-compatible. The objective of this research is to develop an innovative reference model that allows footwear manufacturing firms to fulfill needs of specific target groups – elderly, obese, disabled and diabetic people – redesigning their supply network to produce small series of functional and fashionable footwear.
A supply network model to produce sustainable and fashionable footwear
FRANCHINI, VALENTINA;VINELLI, ANDREA
2012
Abstract
Nowadays, European footwear manufacturing companies need to enter new markets, implement innovative production methodologies and strengthen their collaborative networks to achieve competitive advantages. Consumers’ needs and expectations are posing new challenging opportunities for European companies which are asked to supply small series of functional and fashionable products of high quality, affordable price and eco-compatible. The objective of this research is to develop an innovative reference model that allows footwear manufacturing firms to fulfill needs of specific target groups – elderly, obese, disabled and diabetic people – redesigning their supply network to produce small series of functional and fashionable footwear.
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