The aim of this study was to identify the processes and beliefs leading to intentions of reducing or eliminating one’s own alcohol consumption. Participants were male and female students attending senior high school (N = 192) with a mean age of 17.70. In order to assess intention formation processes, three theories were tested: the theory of reasoned action, the theory of planned behavior, the model of goal-directed behavior (MGB). Results revealed that the theory with the greatest explanatory and predictive power is the MGB. On the basis of the identified processes, suggestions were proposed regarding content and sources of persuasive messages as possible ways of changing behavior.
Intentions of reducing or eliminating one's own alcohol consumption in adolescents
CAPOZZA, DORA;FALVO, ROSSELLA
2003
Abstract
The aim of this study was to identify the processes and beliefs leading to intentions of reducing or eliminating one’s own alcohol consumption. Participants were male and female students attending senior high school (N = 192) with a mean age of 17.70. In order to assess intention formation processes, three theories were tested: the theory of reasoned action, the theory of planned behavior, the model of goal-directed behavior (MGB). Results revealed that the theory with the greatest explanatory and predictive power is the MGB. On the basis of the identified processes, suggestions were proposed regarding content and sources of persuasive messages as possible ways of changing behavior.
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