Benetton is rethinking its global network of supplíers and distributors and defying conventional wisdom in the process. lts efforts may prove to be a model for other companies with far-fl u ng operations.
Back to the Future: Benetton Transforms its Global network
CAMUFFO, ARNALDO;VINELLI, ANDREA
2001
Abstract
Benetton is rethinking its global network of supplíers and distributors and defying conventional wisdom in the process. lts efforts may prove to be a model for other companies with far-fl u ng operations.
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