The aim of the paper is to bring to the attention of management academics the concept of context of experience as a key factor in understanding changes which currently involve the strategies of many businesses (both industrial and service-providing) and the behavior of many consumers.
Contexts of experience
DI BERNARDO ZUCCOLO, BARBARA;GRANDINETTI, ROBERTO
2009
Abstract
The aim of the paper is to bring to the attention of management academics the concept of context of experience as a key factor in understanding changes which currently involve the strategies of many businesses (both industrial and service-providing) and the behavior of many consumers.
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