Entrepreneurial decision-making process during the internationalization

This inductive study analyzes the entrepreneurial cognitive process during the Small-Medium Enterprises’ internationalization of operations. By analyzing 5 case studies we show that the internationalization process can be explained through Effectuation theory. We argue that in the situation of high uncertainty, goal ambiguity and isotropy even experienced entrepreneurs of already existing organizations tend to adopt effectuation logic during the decision-making process, rather than causal one.