Should developers of a new product that requires collaboration focus on internal integration of departments using cross-functional teams or on external linkages with suppliers and customers? While both types of integration can help, our recent international study of new product development (NPD) practices suggest that internal integration will affect time and product performance differently than external integration.
Internal Vs External Collaboration: What Works
FILIPPINI, ROBERTO
2009
Abstract
Should developers of a new product that requires collaboration focus on internal integration of departments using cross-functional teams or on external linkages with suppliers and customers? While both types of integration can help, our recent international study of new product development (NPD) practices suggest that internal integration will affect time and product performance differently than external integration.
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