Nowadays fashion companies have to face the challenges posed by demand unpredictability and economic crisis. Competition from low-wage countries is increasing and consumers’ behaviours are radically changed, being more price sensitive. This research aims at studying Italian fashion companies to evaluate managerial and organizational models that can support business development. 16 in-depth case studies have been conducted and then a survey has been run to assess case study findings. Research provides fresh knowledge on fashion industry “successful” business models, by revealing the existence of different clusters of firms that have found alternative ways to compete in the new global context.
Business models in fashion industry: an empirical analysis
MACCHION, LAURA;DANESE, PAMELA;VINELLI, ANDREA;CAPPELLARI, ROMANO
2011
Abstract
Nowadays fashion companies have to face the challenges posed by demand unpredictability and economic crisis. Competition from low-wage countries is increasing and consumers’ behaviours are radically changed, being more price sensitive. This research aims at studying Italian fashion companies to evaluate managerial and organizational models that can support business development. 16 in-depth case studies have been conducted and then a survey has been run to assess case study findings. Research provides fresh knowledge on fashion industry “successful” business models, by revealing the existence of different clusters of firms that have found alternative ways to compete in the new global context.
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