In this paper we discuss tools for behavioural analysis of visitors to a website, focusing on classical and new web mining procedures. A short reference to very popular web-analytic tools is followed by the presentation of some more sophisticated models, based on raw data, used to predict cluster sequences of pages and time on site. All models are applied to analysing the behaviour of visitors to the website of a business consulting company.
Mining massive Data Sets from web
SCARPA, BRUNO
2009
Abstract
In this paper we discuss tools for behavioural analysis of visitors to a website, focusing on classical and new web mining procedures. A short reference to very popular web-analytic tools is followed by the presentation of some more sophisticated models, based on raw data, used to predict cluster sequences of pages and time on site. All models are applied to analysing the behaviour of visitors to the website of a business consulting company.
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