This study based on a descriptive, survey-based research, aims at identifying the scope and relevance of product configuration-related issues for companies facing the customization-responsiveness squeeze. At the same time this study probes a set of potential opportunities related to product configuration, opening new research directions for operations management scholars.
Configuring products to address the customization-responsiveness squeeze: asurvey of managerial issues and opportunities
FORZA, CIPRIANO;
2002
Abstract
This study based on a descriptive, survey-based research, aims at identifying the scope and relevance of product configuration-related issues for companies facing the customization-responsiveness squeeze. At the same time this study probes a set of potential opportunities related to product configuration, opening new research directions for operations management scholars.
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