The paper explores conditions under which retailer ownership of a supply firm is a more efficient form of organization than both supllier ownership of the outlets and franchise contract. Assuming that investments are non contractible , its is shown that retailer ownership tends to be preferable when: a) the retailer's investments have the highest impact on the relation's surplus, and b) the parties' investments have a poor impact on the value of their outside options
Integrated Retail Chains, Franchising, and Retailer Cooperatives
CHILLEMI, OTTORINO;
2005
Abstract
The paper explores conditions under which retailer ownership of a supply firm is a more efficient form of organization than both supllier ownership of the outlets and franchise contract. Assuming that investments are non contractible , its is shown that retailer ownership tends to be preferable when: a) the retailer's investments have the highest impact on the relation's surplus, and b) the parties' investments have a poor impact on the value of their outside optionsFile in questo prodotto:
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