The Quality & Marketing Service of the General Psychology Department at the University of Padova, collaborating with the Regione del Veneto, carried out a social marketing programme concerning road accidents prevention and safety: an interactive Cd-Rom was constructed addressed both to individuals and to the main formation agencies, in order to make youth sensitive to risks linked to driving manners. The psychological risk factors are: Sensation Seeking, External Locus of Control, Social Facilitation, Unrealistic Optimism, False Consensus, Compensatory Risk and Social Confirmation. The Cd-Rom was programmed and realized referring to the efficacy criteria ― both of contents and form ― pointed out by various researchers and specialists in the most qualified literature. When the prototype was set up, the effects and validity of the instrument were evaluated through a longitudinal study in a sample of 143 young people. The results showed the high efficacy of the Cd-Rom regarding awareness of the risk factors and knowledge of road accidents. Findings showed that the instrument was also effective for its agreeableness and easiness in using.

Marketing sociale: misurazione "ex ante" ed "ex post" l'utilizzazione di un Cd-Rom interattivo in tema di sicurezza stradale

DE CARLO, NICOLA;FALCO, ALESSANDRA
2003

Abstract

The Quality & Marketing Service of the General Psychology Department at the University of Padova, collaborating with the Regione del Veneto, carried out a social marketing programme concerning road accidents prevention and safety: an interactive Cd-Rom was constructed addressed both to individuals and to the main formation agencies, in order to make youth sensitive to risks linked to driving manners. The psychological risk factors are: Sensation Seeking, External Locus of Control, Social Facilitation, Unrealistic Optimism, False Consensus, Compensatory Risk and Social Confirmation. The Cd-Rom was programmed and realized referring to the efficacy criteria ― both of contents and form ― pointed out by various researchers and specialists in the most qualified literature. When the prototype was set up, the effects and validity of the instrument were evaluated through a longitudinal study in a sample of 143 young people. The results showed the high efficacy of the Cd-Rom regarding awareness of the risk factors and knowledge of road accidents. Findings showed that the instrument was also effective for its agreeableness and easiness in using.
2003
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/1342267
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