BURATTO, ALESSANDRA
BURATTO, ALESSANDRA
Dipartimento di Matematica "Tullio Levi-Civita" - DM
A communication mix for an event planning: a linear quadratic approach
2006 Buratto, Alessandra; Grosset, Luca
A differential game model for sponsored content
2024 Brambilla, Chiara; Buratto, Alessandra; Grosset, Luca
A LQ vaccine communication game
2020 Buratto, A.; Grosset, L.; Viscolani, B.
Advertising a new product in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising a product to face a competitor entry: a differential game approach
2018 Buratto, Alessandra; Wrzaczek, Stefan
Advertising and Price to Sustain The Brand Value in a Licensing Contract
2012 Buratto, Alessandra
Advertising and promotion in a marketing channel
2019 Buratto, Alessandra; Grosset, Luca
Advertising channel selection in a segmented market
2006 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising coordination games of a manufacturer and a retailer while introducing a new product
2007 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno
Advertising for the launch of a product with random success
1996 Buratto, Alessandra; Viscolani, Bruno
An Online approach for the scheduling of treatment modalities in a rehabilitation department
2004 Buratto, Alessandra; Favaretto, D.
An optimal control student problem and a marketing counterpart (vol 20, pg 19, 1994)
1996 Buratto, Alessandra; Viscolani, Bruno
An optimal-control student problem and a marketing counterpart
1994 Buratto, Alessandra; Viscolani, Bruno
Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
2021 Buratto, A.; Taboubi, S.
Brand Extension Using a Licensing Contract with Uncertainty Advertising Effects
2012 Buratto, Alessandra; Grosset, Luca
Communication strategies to contrast anti-vax action: a differential game approach
2024 Buratto, Alessandra; Cesaretto, Rudy; Muttoni, Maddalena
Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain
2019 Buratto, A.; Cesaretto, R.; DE GIOVANNI, Pietro
Coordination of Advertising Strategies in a Fashion Licensing Contract
2009 Buratto, Alessandra; Zaccour, G.
Current-value Hamiltonian for an age-structured optimal control problem
2020 Buratto, Alessandra; Grosset, Luca; Sartori, Elena
Endogenous Royalty Factor in a Licensing Contract
2016 Buratto, Alessandra; Grosset, Luca; Viscolani, Bruno