Family business metaphors. Envisioning images of peaceful and sustainable organizations.

Typically, business tenets advise: never go into business with family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family. This book aims to offer an alternative viewpoint by discussing how core beliefs linked to our metaphors change the way we conduct and perform both in our lives and in our businesses in a sustainable way, starting from how we view the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.