BUSINESS MODEL EMERGENTI: DALLA GESTIONEDELLA COMPLESSITÀ ALLE ECOLOGIE DEL VALORE.UNA RASSEGNA DELLA LETTERATURA

Abstract The concept of "business model" has become increasingly important in the last decades, also thanks to the development of Web-based industry and communities world. In this period, we have been witness of the birth of new companies using exclusively Internet-based services. The rapid technological change in this new era of business is announcing the change of many firms competitiveness over boundaries of the firm and networks. However, despite the growing importance of this concept, there is a lack of common theoretical assumptions and the literature has difficulty in finding a shared definition. In this paper a literature review is made of the main theoretical contributions to the BM, starting from the early writers as those of Timmers. Recent theories see the BM directly related to resources, strategies and dynamic capabilities of firms primarily with coupling with creativity and open innovation and implosion of control (substituted by self-organization) supported by new concept of dynamic organizations (networks and platforms) and complex markets (market forum) leveraged by externalities and ecologies of value.