The present guide is intended to disseminate the knowledge of Mass Customization across European companies. This objective is pursued providing both some theoretical foundations on MC as well as a number of cases that illustrate the application of MC best practices. The cases are used to exemplify the application of the various MC best practices across different sectors as well as to show the contexts and the challenges that drove companies to implement MC best practices.
Mass customization best practices guide
TRENTIN, ALESSIO;FORZA, CIPRIANO;
2007
Abstract
The present guide is intended to disseminate the knowledge of Mass Customization across European companies. This objective is pursued providing both some theoretical foundations on MC as well as a number of cases that illustrate the application of MC best practices. The cases are used to exemplify the application of the various MC best practices across different sectors as well as to show the contexts and the challenges that drove companies to implement MC best practices.
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