The cognitive semantics approach based in a reading of the semantics of a discourse and its roots in cognitive reasoning and behaviour is presented, and applied to specific managerial issues and decisions. The Force Dynamics framework is applied.

A cognitive semantics perspective on strategic management: tracing force dynamics in strategy classics

BONEL, ELENA;
2004

Abstract

The cognitive semantics approach based in a reading of the semantics of a discourse and its roots in cognitive reasoning and behaviour is presented, and applied to specific managerial issues and decisions. The Force Dynamics framework is applied.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11577/185192
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