The cognitive semantics approach based in a reading of the semantics of a discourse and its roots in cognitive reasoning and behaviour is presented, and applied to specific managerial issues and decisions. The Force Dynamics framework is applied.
A cognitive semantics perspective on strategic management: tracing force dynamics in strategy classics
BONEL, ELENA;
2004
Abstract
The cognitive semantics approach based in a reading of the semantics of a discourse and its roots in cognitive reasoning and behaviour is presented, and applied to specific managerial issues and decisions. The Force Dynamics framework is applied.File in questo prodotto:
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